Burn Lab Pro
Burn Lab Pro was a fat burning supplement, it was retired in late 2024, but performed very well in it's hey day.
This site was built in 2019 as part of a suite of three products aimed at the bodybuilding, weight loss and fitness niche.
Like it's siblings Pre Lab Pro and Testo Lab Pro, Burn Lab Pro was a Shopify site with a single product and a series of landing pages explaining the ingredients, how the product works and the reviews/testimonials.
Also like the sibling brands, the product purchase page had three bundle options.
It's a great example of a site which was built to convert warm affiliate traffic. Heavy on the emotion filled direct sales copy.
client
Performance Lab Ltd
service
E-commerce Development and Support
sector
Health & Fitness
year
2019 - 2024
Tech Highlights :
I approached the bundles conundrum differently on this store, just to see how it fared in relation to conversion stats. Rather than have the 1,2 and 3+1 Free done as variants in Shopify, I used the now defunct Shopify Scripts app to add a free box to the order when there were 3 boxes, and then for every subsequent 3 boxes that were in the cart.
It had a great brand and design, plus some video partnerships with first an MMA fighter and later a female weightlifter that really delivered on ROI.