Centrapeak
This was my own company, I built it up from 2018 with exit in 2022. I formulated the product in conjunction with nutritionists, and had it manufactured in the US. I used small family run 3PLs in the US and UK and shipped worldwide.
The only thing I didn't do was the logo and branding, it was done by a branding and creative agency in Nottingham called Three Rooms.
I managed production and logistics, wrote the web copy, sourced the imagery (mainly from Shutterstock), designed and built the website, recruited and managed the affiliates, and organised the advertising and promotion through influencers.
And all part time whilst still running McNab Systems. I'm proud of my Centrapeak achievements.
client
Peak Nutrition Ltd
service
Copy, Design, Website Build & Management
sector
Men's Health
year
2018 - 2022
Tech Highlights :
These days it's easy to get payment processing selling supplements on Shopify, but in 2018 it was not easy at all. Stripe, who power Shopify Payments, had a blanket ban on supplements. They have relaxed those rules now but at the time I had to jump through a lot of hoops, and it wasn't cheap.
I got great experience whilst attempting to sell this brand through a US broker. Lots and lots of meetings with potential investors / suitors.