Alphagenix
I was originally taken on to just do the SEO on this job but I put forward the case that I was any effort put into SEO would be less effective than it could be given there was so much room for improvement on the frontend theme from a speed, SEO, and UX point of view.
I rebuilt the existing Wordpress theme. I kept the design very similar, there was no designer involved. I rebuilt it in Tailwind, Alpine JS and Webpack and added my own polish to it all.
This improved all the metrics, and the UX and funnel, and allowed me to implement SEO which actually delivered. See the before and after.
client
Alphagenix
service
Theme rebuild, SEO, WooCommerce
sector
Men's Health
year
2023-2025
Tech Highlights :
One of the technical highlights on this build was rebuilding the multi step form using Gravity Forms. It was previously built in a 3rd party CRM app alled Kartra and added using a Javascript snippet but it was not possible to track the users journey and the PPC agency wanted that ability.
So I rebuilt it, copied the styling and behvaiour exactly, added tracking and used Wordpress Ajax to submit the results to the correct Kartra lists meaning that functionally it was identical.
I am not a huge fan of WooCommerce, but the client had already set it up, so on this job I created custom Woocommerce templates that matched the brand and styling of my new theme.